Black t-shirt with graphic design on a wooden surface, featuring 'S. Hoiberg x We're Back Co.' branding.

WHY IT EXISTS

The Glue Guy Blueprint

For the fans who know winning is built on little things done every possession.

Diving for loose balls in PBA. Setting screens nobody sees. Playing 94 feet of defense.

The box-out that seals the win. The charge drawn in crunch time. Hustle that shows up on film.

Built for Big Ten grind. Calm under pressure. Shows up every single night, no excuses.

7-Day Collab • Ends Feb 2 @ 11:59 PM PT

A badge for the Glue Guys.

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Hoodies. Tees. Hats. Accessories. Gifts Under $50. Gift Cards.

About Us

Eternal Optimism. Questionable Results.

We’re Back Co. was built for the faithful — the fans who should know better by now, but still show up every Saturday.

We’re not a merch company. We’re the group chat that never dies: roasting ourselves harder than the scoreboard, talking ourselves into next week, and somehow still believing every season might be the season.

Our gear is stitched with equal parts pride and pain. Half tailgate armor, half inside joke. It’s for the ones who remember the glory years, endured the frostbite years, and keep yelling “We’re back!” no matter the record.

Because fandom isn’t rational. It’s ritual. It’s showing up, laughing through the heartbreak, and wearing your heart on your sleeve — literally.

Eternal optimism. Questionable results. That’s the fanbase. That’s the brand. That’s us.

2500+

Happy Big Red Fans and counting...

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FAQs

Our customer support is available Monday to Friday: 9am-6pm PT.Average answer time: 24hrs

THEY CALLED HIM A WALK-ON. WE CALL HIM THE SYSTEM.

The Sam Hoiberg 'Ultimate Glue Guy' Tee. Official NIL Collab. 7 Days Only.

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The Receipts

2.1
STEALS PER GAME
+16
WITH 0 POINTS VS MSU
19-0
UNDEFEATED SEASON
#1
National Ranking

WALK-ON TO SCHOLARSHIP

Color Options

Black, Cream, Scarlet Red

Sizing

THE RECEIPTS

Details

Premium heavyweight cotton blend • Screen-printed graphics • Limited to 500 units
THE PORTAL CLOSES AT MIDNIGHT.
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Ends February 2, 2026 at 11:59 PM CT

WHY THIS TEE EXISTS

Sam Hoiberg is the glitch in the box score that proves winning is a habit. Stats measure talent. Scars measure impact. In a season of perfection, he is the grit that holds the dream together.