Campaign artwork: Let Rock Roll gear styled at a bowling alley.

Jamal Rule × We’re Back Co.Let Rock Roll.

Jamal “Rock” Rule. Running back. Bowler. The pins never stood a chance. An official NIL collaboration, with Jamal earning a share of every collaboration sale.

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Two picks. Shipping’s on us.

A tee for Saturday. A crew for the ride home. Pick any two Jamal pieces, choose your sizes and we’ll cover U.S. standard shipping.

The black tee, red tee and Heather Grey crewneck together on a bowling lane.
Black tee
Red tee

$90.00

Free U.S. standard shipping

Shipping is free automatically. No code needed.

Pick your Rock.

Two colors. One very large smile. Plus a crewneck for the forecast we’re choosing to ignore.

Front view of the black Jamal Rule Let Rock Roll tee with illustrated football and bowling design
Jamal Rule 'Let Rock Roll' Tee - Black
Sale price$45.00
Front view of the red Jamal Rule Let Rock Roll tee with illustrated football and bowling design
Jamal Rule 'Let Rock Roll' Tee - Red
Sale price$45.00
Front view of the Jamal Rule Let Rock Roll crewneck in Athletic Heather Grey with football and bowling illustration
Jamal Rule 'Let Rock Roll' Crewneck - Heather Grey
Sale price$65.00
Campaign artwork: black Let Rock Roll tee on a hanger against a red backdrop.
Jamal Rule Let Rock Roll campaign portrait in the black tee.

Jamal Rule 'Let Rock Roll' Tee - Black

The pins never stood a chance.

Jamal “Rock” Rule loves bowling. We put that love on a tee with the kind of oversized athlete graphic you’d have begged for in 1994. Football in hand. Pins flying. All Rock.

  • Limited edition
  • Official Jamal NIL collab
  • Jamal earns on every sale
  • Heavyweight cotton
  • Regular fit
  • S–3XL

$45.00

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Campaign artwork: Athletic Heather Grey crewneck on a hanger against a red backdrop.
Closer view of the supplied Heather Grey crewneck product image.

Jamal Rule Let Rock Roll Crewneck · Heather Grey

For the cold walk to the warm alley.

The same smiling Rock, now on Heather Grey fleece. Room to layer. Room to bowl. Something good to wear when Nebraska starts acting like Nebraska.

  • Soft fleece
  • Relaxed fit
  • Supports Jamal
  • Heather Grey
  • Midweight fleece
  • S–3XL

$65.00

Shop the crewneck
1st & 10 Pins at golden hour, with the full vintage sign, Lincoln skyline and red bowling alley.

Welcome back. Closed Saturdays.

Welcome to 1st & 10 Pins.

Twenty-five lanes. A favorite booth. A fall schedule with every Saturday blocked off.

The kind of Lincoln alley where everyone has a theory about next season and nobody has ever bowled a bad game without an explanation.

Consider this your house uniform. The tee for the regulars. The cap you insist is lucky.

Shop the house gear

The house uniform.

Back view of the Faded Ecru 1ST & TEN PINS tee with the fictional Lincoln bowling alley illustration
1ST & TEN PINS Tee
Sale price$40.00
Front view of the WBC Bowling Cap with a natural crown, tree camo brim and red-and-black WBC bowling graphic
WBC Bowling Cap
Sale price$32.00
WBC bowling cap in Natural / Tree Camo, front view.
Campaign styling: the WBC bowling cap at the alley.

WBC Bowling Cap

Your lucky cap. Probably.

Natural crown. Tree camo brim. Our bowling graphic up front. For the regulars who have a favorite lane and a very specific explanation for every gutter ball.

  • Unstructured fit
  • Adjustable snapback
  • Original WBC artwork
  • Natural / Tree Camo
  • Five-panel
  • Adjustable snapback
  • One size

$32.00

Shop the cap

We’re Back Co.

For fans. By the same fans.

We’ve built entire weekends around a kickoff. Kept the lucky shirt through losing seasons. Said “this could be the year” with a completely straight face.

We’re Back Co. makes gear for that kind of fan. Original artwork. Substantial blanks. Athlete collaborations that pay the people on the shirt.

Emmett Johnson. Sam Hoiberg. Pryce Sandfort. Trae Taylor. Now Jamal Rule. Different stories, same reason: these are our guys.

Made to order, checked and packed in 2–3 business days. Tracking lands in your inbox. Free U.S. standard shipping at $70. Shipping details.

Found your Rock?

Black tee. Red tee. Heather Grey crew. Your Saturday rotation starts here.

Shop Jamal’s collectionPick two. Ship free.
We're Back
Premium athletic apparel and streetwear. Limited drops. Midwest roots.

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© 2026 We're Back Co. · Not affiliated with any university or team.

Eternal optimism. Questionable results.