85,000+

How many people will be yelling ‘We’re Back!’ before kickoff. Wear it loud.

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EMoney Backfield Tee

Run It Back With 21.

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🏈 BUILT FOR THE SIDELINE • 🙌 WORN BY THE FAITHFUL

Whether you're calling plays, living the highs and lows, or just repping the boys -- we've got you.

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Spiral Quarter-Zip

Premium fabric, soft finish, stitched to survive heartbreak.

"I’ve bought plenty of gear over the years, but nothing compares to We’re Back. The attention to detail, comfort, and the nostalgia hit all the right notes. If you’re on the fence, just go for it—you won’t be disappointed."

Kevin Q, Omaha

"The T.O Legacy tee exceeded my expectations. The quality is incredible, and the design brings back the best memories especially during another mediocre season."

Justin S, Lincoln

About Us

Built for believers. Powered by heartbreak. Fueled by hope.

We’re Back Co. was built for the faithful — the fans who should know better by now, but still show up every Saturday.

We’re not a merch company. We’re the group chat that never dies: roasting ourselves harder than the scoreboard, talking ourselves into next week, and somehow still believing every season might be the season.

Our gear is stitched with equal parts pride and pain. Half tailgate armor, half inside joke. It’s for the ones who remember the glory years, endured the frostbite years, and keep yelling “We’re back!” no matter the record.

Because fandom isn’t rational. It’s ritual. It’s showing up, laughing through the heartbreak, and wearing your heart on your sleeve — literally.

Eternal optimism. Questionable results. That’s the fanbase. That’s the brand. That’s us.

FAQs

Our customer support is available Monday to Friday: 9am-6pm PT.Average answer time: 24hrs