About
We Started This Because Nobody Else Would
We're Back Co. exists because of a very specific feeling. You know it. Fourth quarter. Down two scores. The stadium's half-empty because the reasonable people left. But you're still there. You're always still there. Because you remember 1997 and you believe — against all evidence, against all reason — that it's coming back.
That's the whole brand. That's it. We make clothes for people who never stopped believing, even when believing made you look stupid.
Who We Are
We're Back Co. was founded by Mark David in June 2024 out of Goleta, California — which, yes, is a long way from Memorial Stadium. But fandom doesn't care about zip codes. Mark grew up on Husker football the way some people grow up on religion. It just gets in your bones.
WBC is Nebraska sports nostalgia meets streetwear. We make pieces that reference the specific moments, the inside jokes, the shared delusions that make this fanbase different from every other fanbase. We're not putting a block N on a Gildan tee and calling it a day. Every design has a story. Every drop means something.
What Makes This Different
A few things, actually.
Premium blanks. We print on AS Colour — the same blanks used by brands charging three times what we charge. The fit is modern. The fabric is heavyweight. You'll feel the difference the first time you put one on.
Every piece is printed and shipped by Mark personally. Not a fulfillment center. Not a print-on-demand warehouse in Nevada. One person, making sure every order is right before it goes out the door. Nearly 4,000 orders and counting, all handled the same way.
Designs that actually mean something. We don't do generic. If you know, you know — and if you don't, that's kind of the point. Our stuff is for the fans who were watching when nobody was watching.
The NIL Side
We partner with Nebraska athletes because we think NIL should feel like something, not just a logo slap on a t-shirt. Our athlete collabs — Pryce Sandfort, Sam Hoiberg, Emmett Johnson, and more — are built around real stories and real designs that the players actually care about. These aren't vanity projects. They're co-created pieces that mean something to the athlete and the fan.
When you buy an athlete collab from WBC, you're supporting a player directly while getting something you'd actually want to wear. That's the whole idea.
The Bottom Line
We're not trying to be the biggest Nebraska apparel brand. We're trying to be the one that gets it right. The one that makes you feel something when you open the package. The one that other fans see you wearing and say, 'Where'd you get that?'
We're back. We've been back. And we're just getting started.
GBR.
